• The hair care revolution

The hair care revolution

At-home Smoothing Treatment

At-home Smoothing Treatment

Frizzy hair will be a thing of your past

As seen in…

We’re passionate about our ingredients

  • Asset 4
    Cruelty free
  • Asset 1
    Sulphate Free
  • Asset 3
  • Asset 6
    Formaldehyde Free

And so are people about O’wow

Similar salon treatments are extremely toxic
- We are not

We believe in
giving back

Beyond providing a healthy and safe alternative for chemical-rich salon hair treatments we are determined to support a charity organization very close to our hearts, The Little Princesses Trust.

For each sold O’wow Kit we donate $1 to Little Princesses Trust organisation.

The Little Princess Trust provides real hair wigs to children and young people who have lost their hair as a result of cancer treatments and funds life-saving research into childhood cancers.


Show it off by tagging us on instagram @owowkit and #owowbabe