The hair care revolution
PEOPLE ARE RAVING ABOUT OWOW
At-home Smoothing Treatment
Insanely silky smooth hair with only one easy application at home - rivalling expensive salon keratin treatments.
No nasty chemicals - formaldehyde-free formula is packed with natural ingredients making it as gentle as possible.
Results last for up to three 3 months.
EASY, SAFE AND RESPONSIBLE
Formaldehyde & Sulfate Free
Cruelty Free & Vegan
Salon straightening and smoothing treatments typically utilize strong chemicals as active ingredients, which handling requires a professional.
Our home care products do not contain harmful chemicals. Our treatment is a safe and wallet-friendly option that you can easily do at home.